Originally, the singer was denied the registration of the family name trademark “Lamborghini.” In the first stage of the trial, however, the appeal overturned that decision in her favor. Later, another appeal by the car company brought the case before the Supreme Court, which annulled the previous ruling and sent the file back to the competent authorities for a new review.
The Court of Cassation explained its intervention by stating that, although the singer’s fame in the entertainment world is legitimate, it is not enough to override earlier rights to a famous trademark such as that of the cars. In particular, it stressed that the risk of confusion or relying on pre-existing popularity cannot weaken the protection of an established brand.
For now, the future of possible “Lamborghini” product lines linked to Elettra (cosmetics, clothing, merchandising) remains uncertain. What will the new reviewing body decide?