In conclusion of the dispute between Davidoff Hot Water perfume producer Coty and Amazon, the High Court of Justice has established that Amazon shall not be considered liable for storing and distributing orders consisting of counterfeit goods. The CJEU held that an operator is not to be regarded as an infringer in accordance with EU trademark law when on behalf of a third party, the operator stores infringing goods in order to offer them or put them on the market but does not itself pursue those aims itself.