The Federation of the Swiss Watch Industry and The Fondation de la Haute Horlogerie have launched an international ad campaign to stop consumer purchases of counterfeit watches. The aim is to inform consumers of “the damage caused by this global scourge,” the two organizations said in a joint statement. The campaign organizers are asking consumer, lifestyle, and watch trade publications around the world to publish cost-free, the campaign’s ad. It shows the unconnected hand and wrist of a mannequin wearing a watch (with “Fake” on the dial), with the taglines, “Fake Watches are for Fake People. Be authentic. Buy Real.”